Last month, UPMC unveiled our new brand, which incorporates a new logo, colors, and the tagline, “Life Changing Medicine.” The brand supports our mission of providing patient care, conducting research, and fostering education. To help better enable us to showcase for the region and the nation our vision, we have put together a media campaign that tells the story of how we are transforming medicine from where it is to where it needs to be.
Television ads that depict the uniqueness of our organization are one component of the media campaign. You can watch the ads anytime by clicking on the Life Changing Medicine site from the top of the home page on UPMC.com. Keep an eye out for the new commercials during primetime shows, such as Dancing with the Stars and Hawaii Five-O; during news programming shows like those featured on CNN and local news affiliates ABC, CBS, and NBC; during Pittsburgh sporting events; and during national televised events, such as the Macy’s Thanksgiving Day parade. The campaign also includes print ads, web banner ads, and billboards.
In addition, be sure to visit LifeChangingMedicine.com to explore our clinical innovations on a virtual map of the human body.